Jonathan has been fortunate to pursue two careers unified by a single passion — to promote informed decision-making in a complex world. He began as a journalist for several respected news organizations, working in the 1970s and 1980s for the Des Moines Register in Iowa, Reuters and Dow Jones in London and the International Herald Tribune in Paris. At Reuters in the 1990s, he served in several senior editorial posts, including Global Editor at Reuters Television, the first worldwide TV network dedicated to market-moving financial news. He also helped integrate traditionally separate news units in the new position of Manager of Multimedia News Production. As news organizations and other information providers embraced digital production, media consumers struggled to cope with floods of easily published but poorly defined content. Information overload became a common complaint. Jonathan helped pioneer new techniques for organizing, classifying and linking information for more effective Web-based search, navigation and delivery. Eventually, he set up his own information architecture consultancy in 2003, InfoArk Ltd., to assist a variety of organizations, including global companies, UK government agencies and influential charities. He has worked for Unilever, Cambridge University, Times Newspapers, the National Health Service, Oxfam International and children’s charity Barnardo’s. Additionally, he has been a member of the Royal Society for the encouragement of Arts, Manufacturers & Commerce (RSA).